ODVA provides support, as do many vendors.
Solutions are not vendor-specific. You have the flexibility to combine products as you see fit.
As you work with EtherNet/IP, the predefined objects will translate into familiarity between EtherNet/IP solutions and other CIP protocols. Familiarity reduces learning curves and implementation times.
EtherNet/IP is a fast network protocol.
EtherNet/IP can transfer large amounts of information.